“This important and riveting book could change—and perhaps even save—your life.” —Daniel Gilbert, author of Stumbling on Happiness Making the right medical choices is harder than ever. Whether we’re deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors’ recommendations, dissenting expert opinions, conf...(展开全部)

“This important and riveting book could change—and perhaps even save—your life.” —Daniel Gilbert, author of Stumbling on Happiness Making the right medical choices is harder than ever. Whether we’re deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors’ recommendations, dissenting expert opinions, conf...(展开全部)

The essential tools for making our own best medical decisions, cutting through the confusion caused by the health-care system, the media, and gaps in our own reasoning. Making the right medical choices is harder than ever. Whether we're deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors' recomme...(展开全部)

The essential tools for making our own best medical decisions, cutting through the confusion caused by the health-care system, the media, and gaps in our own reasoning. Making the right medical choices is harder than ever. Whether we're deciding to take a cholesterol drug or choosing a cancer treatment, we are overwhelmed by information from all sides: our doctors' recomme...(展开全部)

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives , Leonard Mlodino...(展开全部)

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our...(展开全部)

Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. As in the bestselling The Drunkard’s Walk: How Randomness Rules Our Lives , Leonard Mlodino...(展开全部)

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our...(展开全部)

First impressions count. As that first perception is the most important one in real life, in the competitive world of commerce it has the potential to make or break a brand. Visual identity turns the idea, concept and attitude of brands into visceral visual surroundings that act as primary cues that communicate with the intended audience and consumers — from logos to the manufa...(展开全部)